Search engine optimization is an activity of increasing traffic to your web pages from search results. The goal is to increase traffic on your website or pages. Certain changes are done to your web design to make your web page or website appealing and attractive to the search engine. Seo is executed in the following two ways:
- On-site / On-page SEO
- Off-site / Off-page SEO
On-site / On-page SEO
Onsite SEO optimizes your web sites, pages, tags, title, content to increase the search engine ranking over your targeted keywords. In a nutshell, onsite SEO is a process of making your web pages easy to search. Once you have found your relevant keywords for each page of your web site, start crafting your content around these targeted keywords. Make sure that you are using these keywords appropriately. In this approach, components are arranged in such a way that they can be easily understood by the search engines. Following are the main components of onsite SEO:
- Quality content
Quality of content plays a vital role in your efforts for SEO. People will attract towards your website if your content is relevant, appealing, engaging, and audience targeted.
- Targeted keywords
Keywords are the most crucial component of SEO. Your web sites and pages optimization is revolved around these keywords. These are the search term that you want to generate traffic for. But keep it in mind that don’t overdo the keywords.
- Title tags
Try to insert keywords in the title of the web pages as title has a spectacular effect on the ranking and web traffic.
Use appropriate heading tags (H1, H2, H3), etc.as they tell Google what your page is about. You also need to sprinkle keywords in headings, as well.
- Meta Description
The text underneath the title is known as the meta description. It is a piece of additional information that appears in your search results. To rank well, optimize your meta descriptions as well.
- Image Alt Tags
These are a text summary of your image. Alt tags identify google to find your images. A page has images as well, so add a summary of the image and use keywords to boost your ranking.
Off-site / Off-page SEO
Offsite SEO is the next half of your optimization process. Sometimes other websites are attached to your website to grab some additional information, which is an indicator of good content. It improves your position in the search rankings. It refers to the promotion of your content on external sites. Search engines give more weight to link building. The most important component of off-site SEO are:
Get Links from websites on your website; it can boost the ranking of your web page, providing additional information to the audience they are searching for.
- Guest Blogs
You can write guest blogs on other websites for free for the generation of backlinks. It will help you to increase your website’s goodwill in the market.
- Linking Videos
Engaging Youtube videos can be linked to your website related to the content. It is surely a good impact on SEO ratings.
- Social Network
If your content is published by the right influencer that it can create an effect on the audience. Link your website to social media whenever you share the post it will post the link also. Google encourages this approach. It will also help you to increase your market reach.